Bangkok, 24 April 2023 – MR. D.I.Y., a leading home improvement retailer with the largest number of stores in Thailand celebrates its 600th store opening in Thailand at ICS Lifestyle Complex with the launch of a newly designed store concept to serve mixed-use lifestyle customers in the Thonburi area, emphasizing the success of operating business in Thailand for 7 years with an aim to be top of mind for customers of all genders and ages through its variety of over 15,000 products in 10 categories which can meet the needs of everyone in every day in line with the branding communication campaign of ‘The Everyday Store for Everyone’ together with the promise of 'Always Low Prices'

Mr. Arnupharp Kongmalai, Head of Marketing Department of MR. D.I.Y. Thailand said “Since the opening of the first store in 2016, MR. D.I.Y. has always been receiving great support from customers and business partners as well as the dedication of over 6,500 employees across the country. Last year, MR. D.I.Y. has served more than 58 million customers and has continuously expanded stores to cover 72 provinces throughout Thailand. This year, MR. D.I.Y. is delighted to celebrate the 600^th store at ICS, which is an important milestone for our business in Thailand in order to provide a variety of over 15,000 quality products in 10 categories that can meet the needs of every Thai in every day and every season along with delivering our value of 'Always Low Prices'. This achievement emphasizes our position as a leading home improvement retailer in Thailand. MR. D.I.Y. would like to especially thank ICS for partnering with us and celebrating the success of the 600^th store together”

“MR. D.I.Y. at ICS is the 600^th store of MR. D.I.Y. in Thailand with over 700 square meters of the area featuring with a newly designed store concept only at ICS. The store is exclusively featured with a conceptual design of MR. D.I.Y. branding together with the uniqueness of ICS representing the store for everyone that will serve happiness and good experiences to customers every day. In addition, the store has been decorated with special colors to match with ICS style and the premium design of wooden walls for the first time for MR. D.I.Y. Thailand to suit the mixed-use lifestyle customers in the Thonburi area as well as the ICS’s premium mass customers. The store aims to meet all needs of people of every gender and age in every day and every season and also provides convenience to customers with transportation covering roads, boats, and Charoen Nakhon station of a Golden Line BTS station” Mr. Arnupharp added.

Mrs. Suma Wongphan, Executive Vice President (Marketing), ICONSIAM Co., Ltd. said “ICS Lifestyle Complex is located across ICONSIAM under the concept “Always A Good Day”, aiming to expand the success of ICONSIAM to become a complete city. ICS will complement the area with a "mixed-use" model of retail, hotel, and office space with a "partnership" marketing strategy by collaborating with numerous prominent retail partners. As a result, ICS now has various outstanding stores and well-known brands which can serve customers' needs in every aspect. ICS also collaborates and encourages our business partners to grow together with us in order to make ICS more complete with a wide range of products and services that serve the needs of customers in the Thonburi area on a daily basis, and one of ICS’s key partners is MR. D.I.Y.”

"As MR. D.I.Y.'s business partner, ICS has recognized the brand’s potential in terms of having a strong brand reputation and continuous store expansion; the fact that MR. D.I.Y. has grown to over 600 stores in Thailand shows how well-like the brand is towards its customers. The opening of a new store at ICS will completely serve the needs and demands of customers. It is a pleasure for ICS to work in partnership with MR. D.I.Y. to bring joy and an exceptional experience to customers in the Thonburi area as well as all Thai customers nationwide by offering quality products in 10 categories at affordable prices” Mrs. Suma added.

Let’s enjoy a variety of over 15,000 products and experience a newly designedstore concept exclusively at the 600th store of MR. D.I.Y. at ICS Lifestyle Complex on the 3rd floor from today onwards. The store opens every Monday to Sunday from 10:00 a.m. - 9:00 p.m.

Follow MR. D.I.Y. for more information and promotions at – Facebook:@mrdiyTH, Instagram :@mrdiy.thailand, Tiktok:@mrdiy.thailand, Line:@mrdiythailand, LinkedIn:MR.DIY Thailand, และ YouTube: MR DIY Thailand

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About MR. D.I.Y.

MR.D.I.Y. is one of the largest home improvement retailers in Asia with more than 2,700 stores across 10 countries (Malaysia, Thailand, Brunei, Indonesia, Singapore, Philippines, Spain, Turkey, Cambodia, and India) The home improvement retailer has been dedicated to making a positive difference in the lives of its valued customers by offering convenience at all of its stores nationwide.

All MR D.I.Y. stores are managed directly, and the company often works in collaboration with other mass merchandise retailers or owners of malls or shopfront properties. MR. D.I.Y. stores offer a wide selection of — approximately 15,000 SKUs — across 10 categories — Hardware, Household, Electrical, Car Accessories, Furnishing, Stationery & Sports, Toys, Gifts, Computer & Mobile Accessories, and Jewelry & Cosmetics.

Contacts for more information:
Corporate Communications of MR. D.I.Y. Thailand
Pichamon Kujaphun (Luk Tarn) Tel. 02-316-0004-13 (Ext.726) Emailpichamon.k@mrdiy.com
Boonnada Phetnui (Nam) Tel. 02-316-0004-13 (Ext.728) Email:Boonnada.p@mrdiy.com

Weber Shandwick Thailand
TakonkonWeeraplanon (Ant) Tel.092-465-4194 Email: TWeeraplanonte@webershandwick.co.th
Lydia Bumrungkarn (Dear)Tel.081-556-9999 Email: LBumrungkarn@webershandwick.co.th