KUALA LUMPUR, 18 DECEMBER 2023 – Regional home improvement retailer MR. D.I.Y is once again the World Branding Award’s pick for the “Top Home Improvement Retail Brand Awards’ Regional Award Category”. The award recognises MR. D.I.Y’s brand leadership across four markets, namely Malaysia, Thailand, Indonesia and the Philippines.

This is the Group’s sixth World Branding Award - in 2022 and 2021, MR. D.I.Y took home WBA’s Regional Award in the home improvement retail brand category and in the three years prior to that, it took home the national award in the same category. The six consecutive awards cement the brand’s position as Southeast Asia’s favourite home improvement store.

The World Branding Awards, organized by the World Branding Forum, held its 16th edition at Kensington Palace, London recently. With 1.3 million consumers and 765 brands from 66 countries in seven regions competing in the 2023-2024 edition, the awards are a benchmark for global brand excellence. The Regional Award is presented to brands that hold simultaneous leadership positions in several countries in a particular geographic region based on brand valuation, consumer market research results, and public online voting. MR D.I.Y. is awarded alongside other renowned brands such as Bangkok Bank, King Power and PPT Station, Café Amazon, Nescafe and Siam Paragon.

Welcoming the accolade, MR. D.I.Y. Thailand’s CEO, Andy Chin said, “Achieving a World Branding Award in the consumer-driven home improvement retail brand category for the sixth time is no easy feat. It takes a huge commitment to deliver outstanding value, excellent customer service, as well as interesting and engaging customer experiences consistently and across multiple markets especially when you take into consideration the fact that MR. D.I.Y.’s 3,000 stores across the four markets in question. It is a strong validation that our promise of providing customers with a breadth of everyday essentials at “Always Low Prices” at convenient locations in these markets continues to resonate strong with customers.

“This award would not have been possible without the passion and dedication of our employees across the four markets, our global network of manufacturing and logistics partners, and most of all, the 263 million customers in these markets who throng our stores every year. Our aim is to have a positive impact on the lives of the communities in which we operate, and awards like this are a timely reminder, especially in challenging times, that what we do every day is making a difference,” added Chin

Chin congratulated the other award recipients at the World Branding Awards, saying that it was a huge honour for MR. D.I.Y. to be recognised alongside them.

MR. D.I.Y. was first established in Malaysia in 2005 as a traditional hardware store. Today, the brand is recognised as Southeast Asia’s favorite DIY store, with more than 3,000 stores across the region, supported by over 33,000 employees in Malaysia, Thailand, Brunei, Indonesia, Singapore, the Philippines, Cambodia, India, Turkey, Spain, Vietnam, and Bangladesh.

For more information, please visit MR. D.I.Y. Thailand at Facebook:@mrdiyTH, Instagram, and TikTok at@mrdiy.thailand, @mrdiy.thailand , LINE at @mrdiythailand, LinkedIn at MR.DIY Thailand, and YouTube atMR DIY or log on to https://www.mrdiy.com/th/.

This World Branding Awards - Regional Award cements MR D.I.Y.’s position as SEA’s Most Preferred DIY Store

Michael Cohen MR. D.I.Y. Indonesia’s Head of Commercial (right) receiving the Brand of the Year Award
from World Branding Forum Chairman Richard Rowles (left) at Kensington Palace, London on behalf of the retailer

About MR. D.I.Y.

MR. D.I.Y. is one of the largest home improvement retailers in Asia with more than 3,000 stores across 11 countries (Malaysia, Thailand, Brunei, Indonesia, Singapore, the Philippines, Spain, Turkey, Cambodia, India and Vietnam). The home improvement retailer has been dedicated to making a positive difference in the lives of its valued customers by offering convenience at all of its stores nationwide.

All MR. D.I.Y. stores are managed directly, and the company often works in collaboration with other mass merchandise retailers or owners of malls or shopfront properties. MR. D.I.Y. stores offer a wide selection of — approximately 15,000 SKUs — across 10 categories — Hardware, Household, Electrical, Car Accessories, Furnishing, Stationery & Sports, Toys, Gifts, Computer & Mobile Accessories, and Jewelry & Cosmetics.

Founded in 2016, MR. D.I.Y. Thailand has rapidly expanded its presence, with over 600 stores across the country. At the core of its growth lies a steadfast commitment to customer satisfaction, exemplified by a customer-centric approach. MR. D.I.Y. embraces innovation, ensuring a wide range of products that epitomize excellence in quality while providing value for money. The company remains true to its guiding principle: “ALWAYS LOW PRICES.”

About World Branding Awards & World Branding Forum

The World Branding Awards is the premier awards of the World Branding Forum. The Awards recognises the achievements of some of the best brands in the world. Winners are selected based on brand valuation, market research, and online public voting.

The World Branding Forum (WBF) is a global, non-profit organisation dedicated to advancing branding standards for the good of the branding community as well as consumers. This includes those who work in the branding, design, marketing, advertising, public relations and communications disciplines worldwide. The WBF produces, manages, and supports a wide range of programmes covering research, development, education, recognition, networking and outreach. For more information, visit brandingforum.org.

For further information, please contact
Corporate Communications of MR. D.I.Y. Thailand
Pichamon Kujaphun (Ms. Luk-Tarn) Tel. 02-316-0004-13 (Ext. 726) Email: Pichamon.k@mrdiy.com

Siroratt Rujikiatkamjorn (Ms. Fa) Tel. 02-316-0004-13 (Ext. 728) Email: Siroratt.r@mrdiy.com

Thepparuk Kittirungruang (Ms. Pa-Pear) Tel. 02-316-0004-13 (Ext. 738) Email: thepparuk.k@mrdiy.com

ABM

Suratchada Sawangnate Tel. 081-878-3392 Email suratchada.s@abm.co.th