Bangkok, February 1, 2024 – MR. D.I.Y., a leading home improvement retailer with the largest number of stores in Thailand, reveals its success as a shopping destination for the holiday season, particularly in December 2023. The clear growth in both sales and transaction numbers during the festive season over the same period in 2022, has been seen, and the trend is expected to continue during the Chinese New Year and Valentine's Day through the offer of special campaigns and promotions.
Mr. Arnupharp Kongmalai, Vice President of the Marketing Department of MR. D.I.Y. Thailand, stated that, “During the festive season in December 2023, MR. D.I.Y. welcomed customers across its 700 stores nationwide, resulting in both sales and transactions increasing over 30% compared to the same period in 2022. This growth is evidence of the trust and confidence of customers in MR. D.I.Y. stores in 73 provinces making MR. D.I.Y. one of their destinations for holiday shopping and other celebrations, emphasizing our role as ‘The Everyday Store for Everyone’”
In addition, MR. D.I.Y. has provided further insights on consumer purchasing behaviour during the year-end festive season, showing that household and furnishing, and hardware products were the top two most popular categories among consumers, making them best-selling items for MR. D.I.Y., while toys also experienced a notable increase in sales during the past festive season as well. Moreover, according to MR. D.I.Y. data, customers coming to MR. D.I.Y. does not solely seek low-priced items. On the contrary, they opted for products within a reasonable and cost-effective price range suitable for gifting to or exchanging with family and friends.
Furthermore, the number of customers participating in the 'Season of Giving', a year-end campaign in 2023, increased by 30% compared to the campaign in 2022. It significantly shows that the grand prize of a NETA V electric car, together with other gifts with a total of 120 prizes worth over one million Baht, could successfully attract customer interest and encourage active participation in the campaign.
To continue the trend of consumer engagement, MR. D.I.Y. is organising a promotion to welcome the Chinese New Year, featuring a variety of Chinese New Year decoration products, starting at just 8 Baht. Customers will also receive a dragon-patterned ang pao – 1 pack of 4 red envelopes – when making purchases of at least 300 Baht/receipt*. Additionally, for February 2024, to serve the season of love, where people exchange thoughtful gifts, MR. D.I.Y. is actively spreading love with the promotion 'D.I.Y. Lovers Celebrate the Month of Love with MR. D.I.Y.' ** providing a diverse range of products to celebrate the season of love with exclusive privileges with Krungsri credit cards, redeeming cashback of up to 12%*** throughout February 2024.
“We are confident that our dedication to creating customer satisfaction and our commitment to delivering various quality products of approximately 15,000 items in six categories with ‘ALWAYS LOW PRICES’ will make MR. D.I.Y. the top destination for home improvement and decoration, capturing the hearts of consumers every day and every season. Furthermore, customers can conveniently access our extensive range of products through our online platform of www.mrdiy.co.th and the MR. D.I.Y. Official Store on Shopee Mall by searching for 'MR.DIY Thailand Official',” Mr. Arnupharp Kongmalai said.
* Offers are limited and exclusive to participating stores. For more details, please visit https://bit.ly/MRDIYCNY2024
** For more details, please visit https://bit.ly/MRDIYValentine2024
***Terms and conditions apply, as specified by the respective banks and credit card companies.
For more information, please visit MR. D.I.Y. Thailand at Facebook:@mrdiyTH, Instagram :@mrdiy.thailand, TikTok:@mrdiy.thailand, Line:@mrdiythailand, LinkedIn:MR.DIY Thailand, and YouTube:MR DIY Thailand And don't miss out on our exciting news and exclusive promotions!
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About MR. D.I.Y.
MR. D.I.Y. is a leading home improvement retailer with the largest number of stores in Thailand. Founded in 2016, MR. D.I.Y. has rapidly expanded its presence, with over 700 stores in 73 provinces across the country with the dedication to making a positive difference in the lives of its valued customers by offering convenience at all of its stores nationwide and a wide selection of — approximately 15,000 SKUs — across 6 key categories — Hardware, Household and Furnishing, Electrical, Stationery & Sports, Toys and OthersAll MR. D.I.Y. stores are managed directly, and the company often works in collaboration with other mass merchandise retailers or owners of malls or shopfront properties. At the core of its growth lies a steadfast commitment to customer satisfaction, exemplified by a customer-centric approach. MR. D.I.Y. embraces innovation, ensuring a wide range of products that epitomize excellence in quality while providing value for money. The company remains true to its guiding principle: “ALWAYS LOW PRICES.”
For further information, please contact
Corporate Communications of MR. D.I.Y. Thailand
Pichamon Kujaphun (Ms. Luk-Tarn) Tel. 02-316-0004-13 (Ext. 726) Email: Pichamon.k@mrdiy.com
Siroratt Rujikiatkamjorn (Ms. Fa) Tel. 02-316-0004-13 (Ext. 728) Email: Siroratt.r@mrdiy.com
Thepparuk Kittirungruang (Ms. Pa-Pear) Tel. 02-316-0004-13 (Ext. 738) Email: thepparuk.k@mrdiy.com
ABM
Suratchada Sawangnate Tel. 081-878-3392 Email suratchada.s@abm.co.th
For more information, please visit MR. D.I.Y. Thailand