Bangkok, 15 October 2024 – MR. D.I.Y. Thailand, in collaboration with the Faculty of Management Science, Kasetsart University, Sriracha campus, Chonburi province encouraged young students’ creative ideas by launching an Integrated Marketing Communication (IMC) plan project under the theme of a year-end campaign. This project aims to support students in showcasing their unlimited creativity in developing marketing plans while allowing them to apply real-life case studies to their future work. Mr. Ruksakul Cheewakoset, Deputy Dean for Academic Affairs, and Assistant Professor Dr. Nipa Niruttikul, the course coordinator and instructor, together with Mr. Arnupharp Kongmalai, Vice President of the Marketing department at MR. D.I.Y. Thailand, serving as the judges for the project


Mr. Arnupharp Kongmalai, Vice President of Marketing at MR. D.I.Y. Thailand, stated that “MR. D.I.Y. recognises the importance of encouraging knowledge gained from real-world experiences, which is the reason for launching the IMC plan project under the theme of a year-end campaign. This campaign is based on a real case study from MR. D.I.Y., which continues every year to allow the 4th-year marketing students from the Faculty of Management Science, Kasetsart University, Sriracha campus, Chonburi province, to showcase their creativity, systematic management, effective budget allocation, and gaining real-world work experience preparing them for future professional careers. We hope that this project by MR. D.I.Y. will help develop quality marketers for the Thai market, improving the quality of the Thai workforce sustainably”

Moreover, MR. D.IY. also granted cash vouchers with a total value of 14,000 baht and souvenirs from MR. D.I.Y. to over 70 students who participated in the project.

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About MR. D.I.Y.
MR. D.I.Y. is a leading home improvement retailer with the largest number of stores in Thailand. Founded in 2016, MR. D.I.Y. has rapidly expanded its presence, with over 800 stores in 74 provinces across the country with the dedication to making a positive difference in the lives of its valued customers by offering convenience at all of its stores nationwide and a wide selection of — approximately 15,000 SKUs — across 6 key categories — Hardware, Household and Furnishing, Electrical, Stationery & Sports, Toys and Others

All MR. D.I.Y. stores are managed directly, and the company often works in collaboration with other mass merchandise retailers or owners of malls or shopfront properties. At the core of its growth lies a steadfast commitment to customer satisfaction, exemplified by a customer-centric approach. MR. D.I.Y. embraces innovation, ensuring a wide range of products that epitomize excellence in quality while providing value for money. The company remains true to its guiding principle: “ALWAYS LOW PRICES.”

For further information, please contact
Corporate Communications of MR. D.I.Y. Thailand
Pichamon Kujaphun (Ms. Luk-Tarn) Tel. 02-316-0004-13 (Ext. 726) Email: Pichamon.k@mrdiy.com
Siroratt Rujikiatkamjorn (Ms. Fa) Tel. 02-316-0004-13 (Ext. 728) Email: Siroratt.r@mrdiy.com
Thepparuk Kittirungruang (Ms. Pa-Pear) Tel. 02-316-0004-13 (Ext. 738) Email: thepparuk.k@mrdiy.com