Bangkok, 5 June 2025 – MR. D.I.Y. continues to drive growth in Thailand’s home improvement and lifestyle retail market, emphasising its position as the leading retailer with two major accolades at the Retail Asia Awards 2025. The company was honoured to receive the Specialty Store of the Year (Thailand) award for the second consecutive year, along with Store Design of the Year (Thailand) for the first time, in recognition of its flagship store at Seacon Square.

Reflecting on the achievement, Mr. Arnupharp Kongmalai, Vice President of Marketing Department, MR. D.I.Y. Holding (Thailand) Public Company Limited, expressed appreciation to customers and partners: “Winning the second consecutive Specialty Store of the Year award, alongside our first Store Design of the Year recognition, is a testament to our commitment to providing affordable, quality products while continuously enhancing the shopping experience. We deeply value the trust our customers place in us and will continue to expand our reach, improve convenience, and leverage technology to better serve evolving customer needs. Above all, we remain dedicated to helping Thai households save money while staying true to our core values of Product Variety, Convenience, and Always Low Prices.”

MR. D.I.Y. Thailand’s success is underpinned by its three core values, which have been instrumental in driving the brand’s rapid expansion and customer loyalty:

• Product Variety: Offering over 15,000 SKUs across six main categories, including MR. DIY’s own private-label products.
• Convenience: Operating over 1,000 stores across all 77 provinces in Thailand, both in mall and standalone formats, supported by online shopping channels to increase accessibility. The award-winning Store Design of MR. D.I.Y. 2.0 concept features streamlined layouts, logical product placement, and enhanced navigation, creating a more intuitive and engaging retail environment. The Seacon Square flagship store exemplifies these innovations and sets a new standard in home improvement retail to provide more convenience and an enjoyable shopping experience to customers.
• Always Low Prices: Maintaining affordability for Thai households without compromising on quality, made possible through effective cost management and operational efficiency.

Beyond retail, MR. D.I.Y. is committed to giving back through its “MR. D.I.Y. Cares” initiative, supporting youth development, providing educational supplies to underprivileged children and youth, and donating equipment in times of need. These efforts reflect the brand’s long-term goal of building a more sustainable and inclusive Thai society.

The Retail Asia Awards, presented annually by Retail Asia, celebrates the region’s most creative and customer-focused retail brands, recognizing excellence in customer experience, innovation, and long-term growth. The 2025 award ceremony marked its 20^th consecutive year and was held in Singapore. 

For more information, please visit MR. D.I.Y. Thailand on: Facebook: @mrdiyTH, Instagram: @mrdiy.thailand, TikTok: @mrdiy.thailand, 
LINE: @mrdiythailand, LinkedIn: MR DIY Thailand, and YouTube: MR DIY Thailand

 

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About MR. D.I.Y.

MR. D.I.Y. is a leading home improvement and lifestyle retailer in Thailand. Founded in 2016, MR. D.I.Y. has rapidly expanded its presence, with over 1,000 stores in 77 provinces across the country with the dedication to making a positive difference in the lives of its valued customers by offering convenience at all of its stores nationwide and a wide selection of — approximately 15,000 SKUs — across 6 key categories — Hardware, Household and Furnishing, Electrical, Stationery & Sports, Toys and Others.

All MR. D.I.Y. stores are managed directly, and the company often works in collaboration with other mass merchandise retailers or owners of malls or shopfront properties. At the core of its growth lies a steadfast commitment to customer satisfaction, exemplified by a customer-centric approach. MR. D.I.Y. embraces innovation, ensuring a wide range of products that epitomize excellence in quality while providing value for money. The company remains true to its guiding principle: “ALWAYS LOW PRICES.”

For further information, please contact
Corporate Communications of MR. D.I.Y. Thailand
Pichamon Kujaphun (Ms. Luk-Tarn) Tel. 02-316-0004-13 (Ext. 726) Email: Pichamon.k@mrdiy.com
Siroratt Rujikiatkamjorn (Ms. Fa) Tel. 02-316-0004-13 (Ext. 728) Email: Siroratt.r@mrdiy.com
Pichamon Kontammasart (Ms. Peem) Tel. 02-316-0004-13 (Ext. 745) Email: Pichamon.ko@mrdiy.com

ABM Connect
Suratchada Sawangnate Tel. 081-878-3392 Email: Suratchada.s@abm.co.th