Bangkok – 14 October 2025 – MR. D.I.Y. Holding (Thailand) Public Company Limited has continued its collaboration with the Faculty of Management Sciences, Kasetsart University Sriracha Campus, to host the “Ultimate Marketing Plan Contest 2025” for the second consecutive year. The contest offered fourth-year students in the Digital Marketing and Branding program hands-on experience developing and presenting an integrated marketing communication (IMC) plan.

This year’s contest challenged students to create marketing strategies under the theme “Made the Day at MR. D.I.Y. for Younger Generations (Gen Z).” The project was guided by Asst. Prof. Dr. Nipa Niruttikul, Lecturer in the Digital Marketing and Branding Program, together with Mr. Arnupharp Kongmalai, Vice President of Marketing, MR. D.I.Y. Thailand, as one of the judges.

The competition brought together 117 students from 9 teams to showcase their marketing ideas. It aimed to create an experiential learning platform where students could apply their knowledge in a real business context—developing strategic thinking, planning, and presentation skills, while receiving feedback from leading retail industry experts.

Igniting Learning Through Practical Real-World Experience

Before the contest, Mr. Arnupharp Kongmalai, Vice President of Marketing Department at MR. D.I.Y. Holding (Thailand) Public Company Limited, served as a guest speaker, sharing insights into the successful “Made the Day at MR. D.I.Y.” campaign. He inspired students in the digital age to apply strategic and analytical thinking to create marketing approaches that resonate with younger audiences. “MR. D.I.Y. strongly believes in the power of experiential learning. This provides a platform for students to systematically design and plan marketing strategies based on real Gen Z consumer behaviours. We hope this project will help them to enhance their creativity, confidence, and professional skills as future marketers,” said Mr. Arnupharp.

Contest Details and Awards

The Ultimate Marketing Plan Contest 2025 was organised under an academic Memorandum of Understanding (MOU) between MR. D.I.Y. and the Faculty of Management Sciences, Kasetsart University Sriracha Campus, with a goal of nurturing young talent at the university level. The students were assigned to design a comprehensive IMC campaign that demonstrated strategic thinking, creativity, and a deep understanding of Gen Z consumers from an integrated marketing perspective. Winning teams received gift vouchers and certificates worth a total of THB 16,000, allocated as follows:

• 1st Prize: 1 team, THB 5,000
• 1st Runner-up: 1 team, THB 3,000
• 2nd Runner-up: 1 team, THB 2,000
• Consolation Prizes: 6 teams, THB 1,000 each.

Entries were evaluated for their creativity of the marketing concept, alignment with modern consumer behavior, strategic feasibility, and the professionalism of the students’ presentations. The judging panel included experts from MR. D.I.Y. and Kasetsart University Sriracha Campus.

Strengthening the “MR. D.I.Y. Cares” Mission for a Learning Society

This contest is part of “MR. D.I.Y. Cares,” the company’s long-term initiative to drive sustainability through social activities across environmental, social, and governance (ESG) dimensions. The program aims to bridge business and education, systematically nurturing young talent and creating shared value within communities nationwide.

Beyond marketing skills development, this initiative also aligns with the United Nations Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education) and SDG 8 (Decent Work and Economic Growth), reflecting MR. D.I.Y.’s vision of building a learning society that grows sustainably together.

“We are confident this collaboration between MR. D.I.Y. and Kasetsart University play a key role in advancing the Sustainable Development Goals (SDGs) by promoting education, practical learning, and preparing Thai youth for their future career journeys,” concluded Mr. Arnupharp.

 

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About MR. D.I.Y.

MR. D.I.Y. is a leading home improvement and lifestyle retailer in Thailand. Founded in 2016, MR. D.I.Y. has rapidly expanded its presence, with over 1,000 stores in 77 provinces across the country with the dedication to making a positive difference in the lives of its valued customers by offering convenience at all of its stores nationwide and a wide selection of — approximately 16,000 SKUs — across 6 key categories — Hardware, Household and Furnishing, Electrical, Stationery & Sports, Toys and Others.

All MR. D.I.Y. stores are managed directly, and the company often works in collaboration with other mass merchandise retailers or owners of malls or shopfront properties. At the core of its growth lies a steadfast commitment to customer satisfaction, exemplified by a customer-centric approach. MR. D.I.Y. embraces innovation, ensuring a wide range of products that epitomize excellence in quality while providing value for money. The company remains true to its guiding principle: “ALWAYS LOW PRICES.”

For further information, please contact
Corporate Communications of MR. D.I.Y. Thailand
Pichamon Kujaphun (Ms. Luk-Tarn) Tel. 02-316-0004-13 (Ext. 726) Email: Pichamon.k@mrdiy.com
Siroratt Rujikiatkamjorn (Ms. Fa) Tel. 02-316-0004-13 (Ext. 728) Email: Siroratt.r@mrdiy.com
Pichamon Kontammasart (Ms. Peem) Tel. 02-316-0004-13 (Ext. 745) Email: Pichamon.ko@mrdiy.com 

ABM Connect
Suratchada Sawangnate Tel. 081-878-3392 Email: Suratchada.s@abm.co.th