BANGKOK – 1 April 2026 – MR. D.I.Y. Holding (Thailand) Public Company Limited, a leading home improvement and lifestyle retailer in Thailand, is marking a historic milestone with the launch of its “10 Years Beside You” campaign. Celebrating a decade in Thailand, the campaign reinforces the brand’s enduring commitment to standing beside Thai consumers.

Popular Isan-rock sensation “Joey Phuwasit” has also been unveiled as the brand’s official Brand Presenter. By leveraging music marketing, MR. D.I.Y. aims to elevate its identity and create a deep emotional connection through the song “10 Years Right Beside You.” The anthem seamlessly bridges MR. D.I.Y.’s core values – Always Low Prices, Convenience, and Product Variety – align with the everyday lives of its consumers.

Mr. Arnupharp Kongmalai, Vice President of Marketing Department at MR. D.I.Y. Holding (Thailand) Public Company Limited, stated, “Over the past decade since 2016, MR. D.I.Y. has achieved consistent growth in Thailand, now expanding over 1,100 stores across all 77 provinces. This expansion reflects the profound trust we have earned from Thai consumers. On the occasion of our 10th anniversary, we are taking our brand communication to the next level by creating an original brand anthem specifically designed for MR. D.I.Y. This song aims to convey our brand identity through an emotional lens and build a deeper, more meaningful connection with our customers. Collaborating with Joey, whose warm, friendly, and down-to-earth persona perfectly mirrors our brand identity, is a key part of our evolution, from a retailer focused solely on ‘value for money’ to an ‘Everyday Companion’ that stands by consumers in every moment. This reflects our strategic shift toward becoming a brand that builds genuine emotional connections in the daily lives of our customers.”

The “10 Years Beside You” campaign reflects the brand’s enduring customer-centric approach. MR. D.I.Y. believes that brand value extends far beyond products and pricing, it is about being an integral part of everyday life and building long-term trust to strengthen brand image and recognition.

The story of MR. D.I.Y. is brought to life through a vibrant pop-rock anthem and a music video that showcases the brand’s core values: Always Low Prices, Product Variety, and Convenience. The music video also narrates a decade of growth and evolving relationships, illustrating how MR. D.I.Y. has become a meaningful part of key moments in the lives of consumers.

Celebrate the “10 Years Beside You” milestone by watching the “10 Years Right Beside You” music video at https://bit.ly/MV_MRDIY10YearsBesideYou, premiering 3 April 2026. Beyond the music, MR. D.I.Y. has prepared exclusive activities throughout the year to further bring the “Right Beside You” concept to life and drive continuous engagement.

Stay updated on news, activities, and promotions from MR. D.I.Y. at Facebook: @mrdiyTH, Instagram: @mrdiy.thailand, TikTok: @mrdiy.thailand, LINE: @mrdiythailand, LinkedIn: MR.DIY Thailand, and YouTube: MR DIY Thailand.

 

About MR. D.I.Y. 

MR D.I.Y. is Thailand’s largest and fastest-growing home improvement retailer, with over 1,100 stores nationwide, covering all 77 provinces. The home improvement retailer has been dedicated to making a positive difference in the lives of its valued customers by offering convenience at all of its stores nationwide. 

All MR D.I.Y. stores are directly managed by the company and are often located in collaboration with leading mass-merchandise retailers, shopping malls, and standalone property owners. MR D.I.Y. stores offer a wide selection of products across 6 key categories — Hardware, Household and Furnishing, Electrical, Stationery & Sports, Toys and Others. Guided by its core principle of “ALWAYS LOW PRICES,” MR D.I.Y. ensures every Thai household can access essential products at the best value.  

MR. D.I.Y. is successfully listed on the Stock Exchange of Thailand (SET) under the ‘MRDIYT’ ticker on 5 November 2025, with a market cap of THB 5.6 billion, marking the largest IPO of the year in Thailand. 

 

For further information, please contact 
Corporate Communications Department of MR. D.I.Y. Holding (Thailand) PLC. 
Pichamon Kujaphun (Ms. Luk-Tarn) Tel. 02-316-0004-13 (Ext. 726)  
Email: Pichamon.k@mrdiy.com or th.corpcom.general@mrdiy.com 

  

ABM Connect (Appointed PR Agency) 

Suratchada Sawangnate Tel. 081-878-3392 Email: Suratchada.s@abm.co.th