Bangkok, 9 November 2026 – MR. D.I.Y. Holding (Thailand) Public Company Limited, Thailand’s leading home improvement and lifestyle retailer, celebrates its 10th anniversary of growing alongside Thai consumers with the launch of “MR. D.I.Y. x KPop Demon Hunters”⁽¹⁾, a special collection of officially licensed Netflix merchandise inspired by the hit animated film. Available exclusively at MR. D.I.Y. stores, the collection features distinctive designs and vibrant colours inspired by KPop Demon Hunters, offering fans the opportunity to shop for and collect merchandise featuring their favourite characters. As a special promotion, customers who purchase “MR. D.I.Y. x KPop Demon Hunters” merchandise together with any other products in-store, with a minimum spend of THB 300 per receipt, will receive a Free! Huntrix Bag, the shopping bag featuring an exclusive design. The promotion runs from 15 October 2026 to 15 January 2027 at participating MR. D.I.Y. stores⁽²⁾, while stocks last.

Mr. Arnupharp Kongmalai, Vice President of Marketing at MR. D.I.Y. Holding (Thailand) Public Company Limited, said: “Over the past 10 years, MR. D.I.Y. has remained committed to enhancing our product offerings and shopping experience to meet the evolving needs and lifestyles of our customers, guided by our promise of ‘Always Low Prices’. Beyond offering great value, we continue to introduce new and exciting products that reflect changing consumer interests and preferences. Incorporating licensed products featuring popular characters and entertainment franchises into our product range is part of our strategy to enhance product diversity, create a more engaging shopping experience and reach new customer segments, particularly younger consumers and fans who enjoy collecting merchandise. With the “MR. D.I.Y. x KPop Demon Hunters”⁽¹⁾ collection, we are introducing over 50 products featuring exclusive designs available only at MR. D.I.Y., all at affordable prices. Whether for everyday use or as collectables, we believe this collection brings together variety, value and exclusivity, giving customers even more reasons to visit MR. D.I.Y. and discover something new every time they shop.”

Don't miss out! MR. D.I.Y. customers can explore over 50 items from the exclusive “MR. D.I.Y. x KPop Demon Hunters”⁽¹⁾ Netflix-licensed collection, including a hand towel (21 × 24 cm, 1 piece) priced at THB 89, children's socks (16–18 cm, 3 pairs per pack) at THB 89, adult socks (22–24 cm, 3 pairs per pack) at THB 99, a tumbler (1,000 ml, 1 piece) at THB 199, a bath towel (70 × 140 cm, 1 piece) at THB 219, and a soft blanket (120 × 150 cm, 1 piece) at THB 350, along with many more exciting items available exclusively at MR. D.I.Y. stores for a limited time, while stocks last!

 

(1) For more details about the “MR. D.I.Y. x KPop Demon Hunters” campaign, please visit: https://bit.ly/MRDIY_KpopDemonHunters  

(2) For the list of participating MR. D.I.Y. stores, please visit: https://bit.ly/MRDIYKpopDemonHuntersStore

 

Follow for more exciting updates at Facebook: @mrdiyTH, Instagram: @mrdiy.thailand, TikTok: @mrdiy.thailand, LINE: @mrdiythailand, LinkedIn: MR.DIY Thailand, and YouTube: MR DIY Thailand

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About MR. D.I.Y. 

MR. D.I.Y. is Thailand’s largest and fastest-growing home improvement retailer, with a network of more than 1,300 stores nationwide across all 77 provinces. 

The Company is committed to making everyday essentials more accessible by offering a wide variety of quality products at affordable prices through conveniently located stores.  All MR. D.I.Y. stores are directly managed and strategically located in collaboration with leading retail chains, shopping malls, and standalone property owners. MR. D.I.Y. stores offer an extensive assortment of products across six key categories - Hardware, Household and Furnishing, Electrical, Stationery & Sports, Toys and Others, catering to the diverse needs of Thai households. 

Guided by its core promise of “ALWAYS LOW PRICES,” MR. D.I.Y. works to ensure products remain accessible to customers nationwide, supported by a disciplined and scalable operating model. 

MR. D.I.Y. has been listed on the Stock Exchange of Thailand (SET) since 5 November 2025 under the ticker symbol ‘MRDIYT’. The listing, with a market capitalisation of THB 5.6 billion, marked Thailand’s largest initial public offering (IPO) in 2025, reflecting the strength of the brand and its growth trajectory in the market. 

For further information, please contact
Corporate Communications Department of MR. D.I.Y. Holding (Thailand) PLC.
Pichamon Kujaphun Tel. 02-316-0004-13 (Ext. 726)
Email: Pichamon.k@mrdiy.com or th.corpcom.general@mrdiy.com

ABM Connect (Appointed PR Agency)
Suratchada Sawangnate Tel. 081-878-3392 Email: Suratchada.s@abm.co.th